The world’s first study into mobile wait times reveals that a typical ecommerce site takes 11+ seconds to load, one-third of site owners don’t have a mobile-specific site, and LTE isn’t the performance saviour it’s been touted as Trying to measure and analyse your site’s mobile performance is like taking aim at a constantly moving target. As soon as you think you have some idea of what exactly it is you’re trying to measure, it changes.