Bedrocket Media bills itself as a "next generation media company" backed by New York heavyweights from the world's of internet and television. "The old order – with its big, high-cost studios and gatekeepers – is crumbling, and the future belongs to nimble content creators who can take advantage of the seismic changes happening in the industry. We see a unique opportunity to become 'cable in the cloud,'" said Bedrocket CEO Brain Bedol.