Vendere

Footwear shopping, matched to fit, style, and budget.

ROLE: Product Design · Research
PLATFORM: Mobile App
BUILT WITH: Figma Photoshop

Vendere treats footwear as self-expression rather than function alone, matching shoes to fit, style, and budget so the right pair finds the right person.

Vendere: the product, footwear as expression — FIG. 01 · THE PRODUCT · FOOTWEAR AS EXPRESSION

01 RESEARCH INTO PERSONAS

Extensive user interviews became concrete personas: online footwear shoppers aged 18 to 45 who prioritize style and fit across a broad range of budgets. Every design decision afterward answered to a named person, not a demographic.

Vendere: buyer persona, research made concrete — FIG. 02 · BUYER PERSONA · RESEARCH MADE CONCRETE

02 THE INTERFACE

Editorial photography leads and the commerce stays quiet: campaigns read like a lookbook, and the buy flow is never more than a gesture away.

Vendere: campaign screens, the lookbook reads first — FIG. 03 · CAMPAIGN SCREENS · THE LOOKBOOK READS FIRST