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Animation Principles in UI Design: Understanding Easing  — Design/UX — Medium


Well, this article is about easing, so that’s obviously the answer, but to understand what’s really going on here, we need to look deeper into the fundamentals of animation. We’ll take this step by step — we’ll learn the underlying concepts, explore ease-in and ease-out, break down easing curves and finally see how it all applies to UI Design.

Designing for the extremes (or why your average user doesn’t exist) | Sugoru | A blog by Susana Gonzalez Ruiz


We have clients come to us and say, “Here’s our average customer:”, for instance, “She’s female, she’s 34 years old, she has 2.3 kids…” And we listen politely and say: “Well, that’s great but we don’t care about that person”. What we really need to do to design, is look at the extremes, the weakest, or the person with arthritis, or the athlete, or the strongest or the fastest person. Because if we understand what the extremes are, the middle will take care of itself.

Objectified” – Dan Formosa, Smart Design

The Ten Commandments Of Efficient Design In Axure | Smashing UX Design

Axure is a powerful tool for creating software prototypes quickly. Getting started with it is really easy; however, therein lies a danger. The tool is so intuitive that many users can be productive without undergoing any formal training. What they might not be aware of is that they probably aren’t using Axure optimally.


Elon Musk Shows Off His Crazy Iron Man-Inspired 3D Modeling Setup

By combining the gesture-sensing Leap Motion controller with an array of different display technologies (like the Oculus Rift VR handset, a 3D Projector, or a crazy translucent glass display that looks like it was pulled right out of Starks’ lab) and a modified version of the Siemens NX design suite, SpaceX’s engineers are able to zoom around and inspect their models without ever touching a mouse. 

How to design a business card: 10 top tips


A well-designed business card lends legitimacy to your business, and can make you stand out from the crowd of competitors. Check out our top tips on how to make a lasting impression...

7 things you should NEVER ask a designer


For the most part, designers are lovely, amicable and keen to work. But ask them the following and you're likely to come away with a stylus inserted where the sun doesn't shine…


Flat And Thin Are In

In the last several years, we’ve seen a rapid shift in software and app interface design, from 3-D and skeuomorphic to flat and minimal. Although this trend has become nearly ubiquitous, let’s take a moment to consider how we got here and what influence it’s having on interface design as a whole. Additionally, I’ll share some tips and considerations on designing flat interfaces.


Republic of Quality - Responsive Web Design Process


Every project, big or small, goes through our patented (not really patented) process. We call it the four Ds: discovery, design, development, and deployment. We tie all of this together to form our responsive web design process. The deliverables for your project might vary, but here's an idea of what you can expect from us.