Logo design is a tricky business, but there are some rules all the best logos adhere to. We asked leading logo designers to tell us what they are.
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James O’Connell shows you the power of Creative Cloud – using Illustrator CC, Edge Animate CC and Muse CC to design an animated logo that works across all devices and browsers.
If two characters in a font look awkward when placed next to one another (fl being a classic example) a ligature can be designed to help out. The ligature glyph is then “mapped to” (associated with) the letter combination in question. When the browser encounters that combination, it switches the letters out for a single ligature.
The human mind is highly responsive to visual stimuli, and colour is one of the major defining factors in that response. On both a conscious and subconscious level, colours convey meaning - not only in the natural world but also within the artifice of our culture. Graphic designers need to harness the power of colour psychology to bring resonance to their designs - and in no field is this more important than that of logo design.
If Google were to redesign its now-familiar Chrome logo, what could it look like? Several designers have given their own interpretations of the twirly wheel.
We think these 55 do just that. Take a look at our list of amazing, innovative print adverts and we guarantee you'll be oozing with inspiration by the time you reach the bottom.
We reveal the biggest mistakes to avoid, in order to guide your design to logo glory.
Avoid motif monstrosities! Follow these great pieces of advice from award-winning designer Paul Wyatt and you'll be on the way to creating the perfect logo for your brand.
Watson claims to be a trained graphic designer, but he doesn’t seem to really know much about fonts. In my opinion, the logic here is a little bit rich: the font that Microsoft uses is called Segoe, which Microsoft first registered and has been using since 2004. They’ve been using it extensively for years. Read more at http://www.cultofmac.com/186866/did-microsoft-shamelessly-rip-off-apple-when-designing-their-new-logo/?utm_medium=faceb&utm_campaign=spread-us#b8tctFtj7vB6Y0CO.99
Sad but True.
Microsoft unveiled a brand-new company logo Thursday morning, and graphic designers have given it a split vote.
mmm...I don't think so Microsoft...