A third side - inside When you say your first hello and present your business card, you’re offering up a little piece of yourself - but with an NFC card it can be a great big piece. Embedded in the card is a tiny microchip. When it’s touched to a smartphone, the chip asks the phone to do something. Something you’ve told it to. Perhaps download your portfolio, play music or video, load web pages, maps or apps, save your contact details - the possibilities are endless. Think of it like an enormous, dynamic and exciting third side.